Finally the first issue of Mock Magazine is out on the net!
And it’s actually double good news! Have a peek inside here and get to see and to read some of my work!

mock mag #1 cover
There’s two articles about trends in womenswear and menswear by me illustrated by the much talented Jordan Sterling.
And… there’s a very special editorial shot by Thomas Sing realized within a wonderful collaboration where I was involved both in the creative direction and the styling! It was truly a deal of coordination needed, especially in the post-production, to get to this result, but I’d really like to thank everyone involved for their amazing contribution!
Credits
Photography: Thomas Sing
Art Direction: Thomas Sing & Chiara Padovan
Illustration: Andrea Padovan
Hair & Make-Up: Daniela Schatz
Styling: Chiara Padovan
Models: Vero Jack @MostWantedModels, Miseong @MostWantedModels
Inspirations:
For this project we decided to mix media, combining studio photographs with black&white illustration. We wanted to create a not so far future between science-fiction and noir comics.
Inspirations for the city were certainly cult movies like Brazil, Blade Runner and the 5th Element and we had to think of Frank Miller and Roy Liechtenstein a lot!
The background was illustrated mixing hand-drawing, 3D and 2D graphics.
Our heroine should stay above the trend, we wanted her to be zen, futuristic and classy at once. Therefore the choice of the colours black, white and red. She should be determined like Star Wars’ Princess Leya, but also pure like the Childlike Empress in the Neverending Story.
The billboards in the city should reflect a technologic culture with a strictly coded style, so we opted for static poses and geometrical, stiff clothing. Suburbia should represent a contrast to this well-organized and mannered world. We chose metal and fur as the two main styling themes for the underground first to convey an aggressive attitude, either sharp or wild, but also to remind of recyclable materials in a world where resources are limited. (All fur used is recycled fur!)
For the beauty part, we wanted to emphasize hair as a distinguishing feature, using extensions or hats to blow up head proportions. (For there is a lot of brain work about fashion.)
We didn’t want to make a steady statement about the future of fashion. That’s why in the end we left the question open to anyone’s creativity. We hope the viewers will enjoy our little story and be inspired to an answer of their own.





